CCUMC MultiMedia Fair Use Guidelines

D R A F T

FAIR USE GUIDELINES FOR EDUCATIONAL MULTIMEDIA

The Consortium of College and University Media Centers (CCUMC) Fair Access Working
Committee developed the following draft guidelines. These materials are a "work in progress." They should not be considered as "final" nor as approved by the organizations represented by those serving on the Fair Access Working Committee. These guidelines represent those presented during the satellite videoconference on September 21, 1995 from 1:00 - 3:00 P.M. ET entitled MULTIMEDIA FAIR USE GUIDELINES: The Educational Gateway to the Information Age. (The italicized words reflect the changes noted during the videoconference from those printed guidelines included with the packets distributed to participants of the videoconference on September 21.)

FAIR USE GUIDELINES FOR EDUCATIONAL MULTIMEDIA

1) STUDENT USE:

Students may use portions of lawfully acquired copyrighted works in their academic multimedia projects, with proper attribution and citations, and may retain these in their personal portfolios as examples of their academic work for later appropriate uses such as job and graduate school applications.

2) INSTRUCTION IN MULTIMEDIA DEVELOPMENT:

Educators may use portions of lawfully acquired copyrighted works in the course of face- to-face teaching activities or similar places devoted to instruction to demonstrate to students how to create multimedia projects.

3) FACE-TO-FACE CURRICULUM-BASED INSTRUCTION:

Educators may use portions of lawfully acquired copyrighted works in producing and using their own multimedia projects for their own teaching tools in support of an identified curriculum.

4) PEER CONFERENCES:

Educators may perform or display their own multimedia works created for their own curriculum-based instructional activities, which use portions of copyrighted works lawfully acquired by the educational institution, at workshops of their peers or a conference where educators are presenting work they created for their students.

5) REMOTE INSTRUCTION:

Educators may use portions of lawfully acquired copyrighted works in producing their own multimedia educational programs to be used for curriculum-based instructional activities provided over an educational institution's electronic network, provided there are technological limitations on access to the network programs (such as a password or PIN) and on the total number of students enrolled.

6) TIME LIMITATIONS:

Educators may use their own multimedia programs, containing portions of copyrighted works incorporated under fair use and developed for educational purposes, in teaching courses for a period of up to two years after completion of the finished multimedia product, but use beyond that time period requires permission for each copyrighted portion incorporated in the production.

7) PORTION LIMITATION:

Where portion restrictions appear elsewhere in the guidelines, the following limitations apply.

7A MOTION MEDIA


Up to 10%, or 3 minutes, whichever is less, in the aggregate of a copyrighted motion media work may be reproduced, performed and displayed as part of a multimedia program produced by an educator or student for educational purposes.

7B TEXT MATERIAL


Up to 10%, or 1000 words, whichever is less, in the aggregate of a copyrighted work consisting of text material may be reproduced, performed and displayed for educational purposes. In the case of a poem of less than 250 words, the entire poem may be used, but no more than 1 poem by any poet, or 5 poems from any anthology may be used. For poems of greater length, 250 words may be used, but no more than 1 poem of any poet or 5 poems from any anthology may be used.

7C MUSIC


Up to 10% of a copyrighted musical composition, or up to 10% of a copyrighted musical composition embodied on a sound recording, may be as part of a multimedia program produced by an educator or student for educational purposes.

7D ILLUSTRATIONS AND PHOTOGRAPHS


The reproduction or display of photographs and illustrations is more difficult to define with regard to fair use because fair use usually precludes the use of entire works. Under these guidelines a photograph or illustration may be used in its entirety, but no more than 5 images of an artist or photographer may be incorporated into any one multimedia program. When using photographs and illustrations from a published collective work, not more than 10%, or more than 15 images, may be used in the multimedia program.

EXAMPLES OF WHEN PERMISSION IS REQUIRED

  1. Educators and students must seek individual permissions (licenses) before using copyrighted works in educational multimedia productions for commercial reproduction and distribution.
  2. Even for educational purposes, educators and students must seek individual permissions for all copyrighted works incorporated in their personally created multimedia programs before replicating beyond one copy, distributing copies of the project or any portions thereof to others, or when producing such multimedia programs in collaboration with other educators for use beyond one educational institution.
  3. Educators and students may not use their personally created educational multimedia programs over electronic networks to which access is uncontrolled without obtaining permissions for all copyrighted works incorporated in the program.

IMPORTANT REMINDERS

  1. Educators and students are advised to exercise caution in using digital material downloaded from the Internet in producing their own educational multimedia programs, because there is a mix of works protected by copyright and works in the public domain on the network. Access to works on the Internet does not automatically mean that these can be reproduced and reused without permission or royalty payment, and furthermore, some copyrighted works may have been posted to the Internet without authorization of the copyright holder.
  2. Educators and students are reminded that proper attribution and credit with citations to sources must be noted for all copyrighted works included in all multimedia programs prepared by educators and students, including those prepared under fair use.
  3. Educators and students are advised that they must include on the opening screen of their multimedia program and any accompanying print material a notice that certain materials are included under fair use exemption of the U.S. Copyright Law and have been prepared with the multimedia fair use guidelines and are restricted from further use.
  4. Educators and students are advised to note that is there is a possibility that their own educational multimedia program incorporating copyrighted works under fair use could later result in either a widely disseminated or a commercial product, it is strongly recommended that they take steps to obtain permissions during the development process for all copyrighted portions rather than waiting until after completion of the program.
  5. Most copyright holders have serious concerns about the integrity of their creative works. Therefore, educators and students are advised to exercise caution when making any alterations in a work, and must explicitly describe the nature of any changes they make to original creations when producing their own multimedia program, in order to respect the integrity of the original creator.

November 16, 1995