CCUMC MultiMedia Fair Use Guidelines
D R A F T
FAIR USE GUIDELINES FOR EDUCATIONAL MULTIMEDIA
The Consortium of College and University Media Centers (CCUMC) Fair Access
Working
Committee developed the following draft guidelines. These materials are a "work in progress."
They should not be considered as "final" nor as approved by the organizations represented by
those serving on the Fair Access Working Committee. These guidelines represent those presented
during the satellite videoconference on September 21, 1995 from 1:00 - 3:00 P.M. ET entitled
MULTIMEDIA FAIR USE GUIDELINES: The Educational Gateway to the Information
Age.
(The italicized words reflect the changes noted during the videoconference from those printed
guidelines included with the packets distributed to participants of the videoconference on
September 21.)
FAIR USE GUIDELINES FOR EDUCATIONAL MULTIMEDIA
1) STUDENT USE:
Students may use portions of lawfully acquired copyrighted works in their
academic
multimedia projects, with proper attribution and citations, and may retain these in their
personal portfolios as examples of their academic work for later appropriate uses such as
job and graduate school applications.
2) INSTRUCTION IN MULTIMEDIA DEVELOPMENT:
Educators may use portions of lawfully acquired copyrighted works in the course
of face-
to-face teaching activities or similar places devoted to instruction to demonstrate to
students how to create multimedia projects.
3) FACE-TO-FACE CURRICULUM-BASED INSTRUCTION:
Educators may use portions of lawfully acquired copyrighted works in producing
and
using their own multimedia projects for their own teaching tools in support of an identified
curriculum.
4) PEER CONFERENCES:
Educators may perform or display their own multimedia works created for their own
curriculum-based instructional activities, which use portions of copyrighted works lawfully
acquired by the educational institution, at workshops of their peers or a conference where
educators are presenting work they created for their students.
5) REMOTE INSTRUCTION:
Educators may use portions of lawfully acquired copyrighted works in producing
their
own multimedia educational programs to be used for curriculum-based instructional
activities provided over an educational institution's electronic network, provided there are
technological limitations on access to the network programs (such as a password or PIN)
and on the total number of students enrolled.
6) TIME LIMITATIONS:
Educators may use their own multimedia programs, containing portions of
copyrighted
works incorporated under fair use and developed for educational purposes, in teaching
courses for a period of up to two years after completion of the finished multimedia
product, but use beyond that time period requires permission for each copyrighted
portion incorporated in the production.
7) PORTION LIMITATION:
Where portion restrictions appear elsewhere in the guidelines, the following
limitations apply.
7A MOTION MEDIA
Up to 10%, or 3 minutes, whichever is less, in the aggregate of a copyrighted motion
media work may be reproduced, performed and displayed as part of a multimedia program
produced by an educator or student for educational purposes.
7B TEXT MATERIAL
Up to 10%, or 1000 words, whichever is less, in the aggregate of a copyrighted work
consisting of text material may be reproduced, performed and displayed for educational
purposes. In the case of a poem of less than 250 words, the entire poem may be used,
but
no more than 1 poem by any poet, or 5 poems from any anthology may be used. For
poems of greater length, 250 words may be used, but no more than 1 poem of any poet or
5 poems from any anthology may be used.
7C MUSIC
Up to 10% of a copyrighted musical composition, or up to 10% of a copyrighted musical
composition embodied on a sound recording, may be as part of a multimedia program
produced by an educator or student for educational purposes.
7D ILLUSTRATIONS AND PHOTOGRAPHS
The reproduction or display of photographs and illustrations is more difficult to define
with regard to fair use because fair use usually precludes the use of entire works. Under
these guidelines a photograph or illustration may be used in its entirety, but no more than
5 images of an artist or photographer may be incorporated into any one multimedia
program. When using photographs and illustrations from a published collective work, not
more than 10%, or more than 15 images, may be used in the multimedia program.
EXAMPLES OF WHEN PERMISSION IS REQUIRED
- Educators and students must seek individual permissions (licenses) before using copyrighted
works in educational multimedia productions for commercial reproduction and distribution.
- Even for educational purposes, educators and students must seek individual permissions for
all copyrighted works incorporated in their personally created multimedia programs before
replicating beyond one copy, distributing copies of the project or any portions thereof to
others, or when producing such multimedia programs in collaboration with other educators
for use beyond one educational institution.
- Educators and students may not use their personally created educational multimedia
programs over electronic networks to which access is uncontrolled without obtaining
permissions for all copyrighted works incorporated in the program.
IMPORTANT REMINDERS
- Educators and students are advised to exercise caution in using digital material downloaded
from the Internet in producing their own educational multimedia programs, because there is a
mix of works protected by copyright and works in the public domain on the network. Access
to works on the Internet does not automatically mean that these can be reproduced and
reused without permission or royalty payment, and furthermore, some copyrighted works
may have been posted to the Internet without authorization of the copyright holder.
- Educators and students are reminded that proper attribution and credit with citations to
sources must be noted for all copyrighted works included in all multimedia programs
prepared by educators and students, including those prepared under fair use.
- Educators and students are advised that they must include on the opening screen of their
multimedia program and any accompanying print material a notice that certain materials are
included under fair use exemption of the U.S. Copyright Law and have been prepared with
the multimedia fair use guidelines and are restricted from further use.
- Educators and students are advised to note that is there is a possibility that their own
educational multimedia program incorporating copyrighted works under fair use could later
result in either a widely disseminated or a commercial product, it is strongly recommended
that they take steps to obtain permissions during the development process for all copyrighted
portions rather than waiting until after completion of the program.
- Most copyright holders have serious concerns about the integrity of their creative works.
Therefore, educators and students are advised to exercise caution when making any
alterations in a work, and must explicitly describe the nature of any changes they make to
original creations when producing their own multimedia program, in order to respect the
integrity of the original creator.
November 16, 1995